I’m Farshad Saffari, an industrial designer who cares deeply about how people experience and interact with the objects around them. From my beginnings in Isfahan, where I studied across four cities in Iran, to my master’s degree at Politecnico di Milano, my journey has always been about bridging design and technology.

My bachelor’s thesis explored how design students could live and work better through a smart everyday product, while my master’s research developed a tactile navigation system for wayfinding — a wearable that translated complexity into intuitive touch.

Today, I work at an environmental technology company that develops advanced solutions for waste management. In my role, I translate complex criteria into tangible products: defining needs, designing from concept to detail, and preparing them for manufacturing. Projects often involve more than 100 unique components, requiring me to balance design thinking with engineering precision — either carrying them through myself or collaborating with mechanical engineers to bring them to life.

I see design as a way to humanize technology: to make it subtle, simple, and empowering. My focus is on creating products that are not only functional but also memorable, personal, and emotionally resonant.