{"id":8,"date":"2018-08-27T15:54:51","date_gmt":"2018-08-27T15:54:51","guid":{"rendered":"http:\/\/www.farshad-saffari.com\/?page_id=8"},"modified":"2026-07-16T00:51:54","modified_gmt":"2026-07-15T22:51:54","slug":"home","status":"publish","type":"page","link":"https:\/\/www.farshad-saffari.com\/","title":{"rendered":"Hi!"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"hero-hi wp-block-paragraph\">I&#8217;m Farshad. Nice to see you!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Simple, kind, <mark style=\"background-color:rgba(0,0,0,0);color:#05c960\" class=\"has-inline-color\">human-centred<\/mark> technology.<\/h1>\n\n\n\n<p class=\"hero-sub wp-block-paragraph\">Industrial Designer&nbsp;&nbsp;\u00b7&nbsp;&nbsp;Maker&nbsp;&nbsp;\u00b7&nbsp;&nbsp;Technologist<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I run products end-to-end \u2014 from brief and ideation through prototyping to first-batch production. FS kynd is my independent practice: calm, tactile, emotionally durable technology.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"#work\" style=\"color:#ffffff;background-color:#05c960\">See the work \u2192<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"#contact\" style=\"color:#232b38;background-color:#ffffff\">Say hi<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns stats-row is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group stat\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading stat-num has-text-color\" style=\"color:#05c960\">24+<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">products in production<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group stat\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading stat-num has-text-color\" style=\"color:#1d6fe0\">18+<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">tenders secured<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group stat\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading stat-num has-text-color\" style=\"color:#ffc10d\">30%+<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">revenue growth contributed<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group stat\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading stat-num has-text-color\" style=\"color:#232b38\">110\/110<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M.Sc. Politecnico di Milano<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"work\" class=\"wp-block-heading\">Selected Work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From city infrastructure to desk companions. Everything here was built \u2014 not just rendered.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group work-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group work-thumb-block has-background\" style=\"background:linear-gradient(135deg,#05c960 0%,#04a04e 100%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">ES<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group card-pad\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">2022\u2014now \u00b7 Industrial \u00b7 IoT<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Smart Waste Systems<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eco Step Italia \u2014 mechanised &amp; IoT waste containers in production across Europe. Assemblies of 100+ components.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/index.php\/portfolio\/\">View project \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group work-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group work-thumb-block has-background\" style=\"background:linear-gradient(135deg,#232b38 0%,#3a4558 100%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">\ud83d\ude42<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group card-pad\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">2025 \u00b7 FS kynd<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wuddy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A physical focus companion. Embedded systems and intentional interaction to make productivity feel human.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/index.php\/portfolio\/wuddy\/\">View project \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group work-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group work-thumb-block has-background\" style=\"background:linear-gradient(135deg,#1467a8 0%,#0f4f83 100%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">000<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group card-pad\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">2025 \u00b7 FS kynd<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NAS000<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Upcycled, privacy-first home server. Hardware selection, 3D-printed parts, ESP32 dashboard via MQTT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/index.php\/portfolio\/\">View project \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group work-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group work-thumb-block has-background\" style=\"background:linear-gradient(135deg,#7b5cd6 0%,#b04ecf 100%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">\u25c6<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group card-pad\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">2024 \u00b7 Shipped product<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ENHANCE Crystal Light<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Geometric LED desk lamp for Accessory Power \u2014 cost-efficient two-part tooling. In production &amp; retail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/index.php\/portfolio\/\">View project \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group work-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group work-thumb-block has-background\" style=\"background:linear-gradient(135deg,#1d6fe0 0%,#1558a7 100%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">N<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group card-pad\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">2022 \u00b7 Wearable \u00b7 Haptics<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NAVITILE<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wearable haptic navigation platform. 12-motor tactile display, custom KiCad PCB, companion app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/index.php\/portfolio\/navitile\/\">View project \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group work-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group work-thumb-block has-background\" style=\"background:linear-gradient(135deg,#9fd4b8 0%,#6db894 100%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">n.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group card-pad\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">2021 \u00b7 Sustainability<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sanitization system for circular fashion \u2014 3-product family + app that extends garment life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/index.php\/portfolio\/nale\/\">View project \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group work-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group work-thumb-block has-background\" style=\"background:linear-gradient(135deg,#ffc10d 0%,#e0a406 100%)\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">\u25f7<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group card-pad\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">2020 \u00b7 Award winner<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PinTheTime<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analog planner clock \u2014 A&#8217;Design Award winner. Felt, wood, and a kinder relationship with time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/index.php\/portfolio\/pinthetime\/\">View project \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<h2 id=\"kynd\" class=\"wp-block-heading\">FS kynd \u2014 the practice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Independent design research. Simple, kind, human-centred technology.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group phil\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">\ud83d\udc9a Design with purpose<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Exploring how small, quiet technologies can support people in a more human, gentle way.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group phil\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">\ud83d\udce6 From concept to object<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Research through sketching, prototyping and experimentation \u2014 carried all the way to working products.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group phil\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">\ud83d\udd90 Technology that feels good<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creating subtle, kind and genuinely useful products people want to live with.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"about\" class=\"wp-block-heading\">About<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I sit in the rare middle of a Venn diagram(!):<\/strong> industrial design craft (sketching, surfacing, CMF, rendering), manufacturing reality (injection, rotational moulding, sheet metal, DFM), and embedded technology (Arduino, ESP32, Raspberry Pi, KiCad).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By day I design smart waste systems and urban infrastructure at Eco Step Italia \u2014 24+ products carried from concept into production. By night, FS kynd: calm technology, tactile interaction, and objects built to be loved for a long time.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">SolidWorks \u00b7 Rhino \u00b7 Fusion 360 \u00b7 Blender \u00b7 KeyShot \u00b7 Figma \u00b7 Arduino \u00b7 ESP32 \u00b7 Raspberry Pi \u00b7 KiCad \u00b7 FDM\/SLA \u00b7 sheet metal \u00b7 CNC<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"contact\">Bye! <mark style=\"background-color:#05c960;color:#ffffff\" class=\"has-inline-color\">Hope to hear from you soon.<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">For projects, roles, or a coffee in Milan.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"mailto:saffari.farshad@gmail.com\" style=\"color:#ffffff;background-color:#232b38\">Email me<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/fsdgshda\/\" style=\"color:#232b38;background-color:#ffffff\">LinkedIn<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.farshad-saffari.com\/wp-content\/uploads\/2026\/07\/Farshad-Saffari-Portfolio-2026-07.pdf\" style=\"color:#ffffff;background-color:#05c960\">Download portfolio (PDF)<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m Farshad. Nice to see you! Simple, kind, human-centred technology. Industrial Designer&nbsp;&nbsp;\u00b7&nbsp;&nbsp;Maker&nbsp;&nbsp;\u00b7&nbsp;&nbsp;Technologist I run products end-to-end \u2014 from brief and ideation through prototyping to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2396,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"folder":[],"class_list":["post-8","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hi! - Farshad Saffari<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farshad-saffari.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hi! - Farshad Saffari\" \/>\n<meta property=\"og:description\" content=\"I&#8217;m Farshad. Nice to see you! Simple, kind, human-centred technology. 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